Map the loop before you launch it.
Build campaign paths around your actual customer journey: acquire, activate, prompt to invite, convert, repeat.
Looply helps ecommerce brands design, automate, and measure the referral loops that turn every customer into the next channel of growth.
Viral loop overview
This week · Ecommerce
1,284
customers
892
customers
612
customers
408
customers
K-factor
Invites per customer × conversion rate
1.37
Continuous
by design
Compounding
by nature
Measurable
by default
Built for
ecommerce
The growth system
Referral growth is not a widget. It is a system of timing, incentive, and feedback. Looply makes every part visible so your team can find the trigger that gets shared—and scale it.
Build campaign paths around your actual customer journey: acquire, activate, prompt to invite, convert, repeat.
02 / Automate
Trigger invites from post-purchase wins, loyalty milestones, reviews, and referral-ready moments.
03 / Test
Run reward tests without losing sight of margin, conversion, or customer quality.
04 / Measure
Weekly k-factor
1.37
↑ 18% from last week
Track invite conversion, customer quality, and k-factor in one operating view—without spreadsheets or guessing.
Make the math useful
Looply ties the number to the exact campaign, audience, and invite trigger that moved it—so you know what to do next.
Start measuringSee the leading indicator for compounding growth.
Know which audiences turn referrals into customers.
Prove which reward moves behavior before scaling it.
Spot the moment customers are ready to share.
Straight answers
Growth is a loop
Design the invite, test the incentive, and measure the compounding effect with Looply.
Build your loop